Email marketing is the act of sending emails to prospects and customers. Effective marketing emails convert prospects into customers and turn one-time buyers into loyal fans. Email marketing is still the most direct and effective way of connecting with your leads, nurturing them, and turning them into customers.
The biggest advantages of email marketing are price and ease. Emailing is an inexpensive way to advertise your company and its products and/or services compared to many other types of marketing. It’s also extremely easy to set up and track an email marketing campaign, making it a very accessible type of marketing for small businesses.
Why Email Marketing?
- 94% of Internet users use email, while only 61% use social media
- 75% of adult internet users prefer email over other marketing methods
- Email messages have a much wider range of formatting possibilities compared to social media messages